Month: December 2023

BLM Approves MLA Right-of-Way Grant to Cadiz for Northern Pipeline

BLM Approves MLA Right-of-Way Grant to Cadiz for Northern Pipeline

In the news release, BLM Approves MLA Right-of-Way Grant to Cadiz for Northern Pipeline, issued 15-Dec-2023 by Cadiz, Inc. over PR Newswire, the coding for the company’s stock ticker (NASDAQ: CDZI) was incorrectly omitted by PR Newswire when transmitted. The full release with ticker coding follows: BLM Approves MLA Right-of-Way Grant to Cadiz for Northern Pipeline Assignment of […]

US – Test Preparation Market size to increase by USD 49.44 billion during 2022-2027| Increasing emphasis on online mode of test preparation to drive the growth- Technavio

US - Test Preparation Market size to increase by USD 49.44 billion during 2022-2027| Increasing emphasis on online mode of test preparation to drive the growth- Technavio

What is the projected size of the US – Test Preparation Market in the next five years? Technavio has announced its latest market research report titled Test Preparation Market in US 2023-2027 The US – Test Preparation Market is projected to reach a value of USD 49.44 billion in 2027. Download Free Sample before buying Key Highlights: What are some […]

Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

In an interview with Hotel Dive, Hilton CMO Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers. According to Hilton Chief Marketing Officer Mark Weinstein, the hotel’s “For the Stay” marketing platform is Hilton’s version of Nike’s iconic “Just Do It” campaign. […]

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

The first custom creative campaign for Netflix’s ad-supported tier pairs the scaly peers together to make a more direct connection with viewers. Dive Brief: Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko mascot […]

APS Partners with Rich Galgano and Jake Galgano as They Push to Lead the Trenchless Pipe Repair Industry

APS Partners with Rich Galgano and Jake Galgano as They Push to Lead the Trenchless Pipe Repair Industry

ANDERSON, S.C., Dec. 14, 2023 /PRNewswire/ — American Pipelining Supplies (APS) today announced the strategic acquisition of a minority ownership stake by Rich Galgano and Jake Galgano, of Carefree Capital LLC. Galgano, renowned for transforming Windy City Wire into a manufacturing and distribution juggernaut, brings his unparalleled expertise in manufacturing, distribution, operations, and sales to APS. The milestone marks a continued commitment […]

Global Times: 11-year-old Cambodian princess immersed in Chinese culture, celebrates long-held friendship

BEIJING, Dec. 14, 2023 /PRNewswire/ — Adorned in a traditional Cambodian dress, 11-year-old Princess Jenna Norodom has ­captivated Chinese audiences with her performance of Cambodian and Chinese songs, as well as ­local dances, on the stage of Chinese state broadcaster CCTV’s international cultural exchange program The Beauty of Shared Arts. This year marks the 65th anniversary of the establishment […]

Mars brand Excel Gum uses ASMR to relieve studying stress

Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. Dive Brief: Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress, per a press release. The effort […]

Sociable: Musk tells advertisers to ‘go f— yourself,’ calls X boycott ‘blackmail’

X’s owner apologized for antisemitic posts but bristled over advertisers’ response during an interview on stage at the New York Times DealBook Summit. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It seems that Elon Musk would sooner burn the platform formerly known as Twitter […]

Live from ASH 2023 | Ascentage Pharma Releases the First Dataset of Bcl-2 Inhibitor Lisaftoclax in Patients with R/R MM, Demonstrating Encouraging ORR and VGPR

Live from ASH 2023 | Ascentage Pharma Releases the First Dataset of Bcl-2 Inhibitor Lisaftoclax in Patients with R/R MM, Demonstrating Encouraging ORR and VGPR

SUZHOU, China and ROCKVILLE, Md., Dec. 10, 2023 /PRNewswire/ — Ascentage Pharma (6855.HK), a global biopharmaceutical company engaged in developing novel therapies for cancer, chronic hepatitis B (CHB), and age-related diseases, announced today that it has released the clinical data of lisaftoclax (APG-2575), one of the company’s key drug candidates, combined with various novel therapies in patients with relapsed/refractory (R/R) […]

Addressable TV stakeholders form trade organization as ad spend grows

Paramount Advertising has joined Go Addressable as its inaugural programmer. Dive Brief: Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural programmer, alongside founding members Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. Addressable TV […]