Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
Dive Brief: Cheez-It is sprucing up its latest college football bowl sponsorship with in-stadium activations, including an on-field barbershop and spa experience, according to a press release. The Kellanova brand’s backing of the Citrus Bowl will feature a Cheez-It Flexin’ Section where fans can receive orange hair dye jobs, “cheez-scented” massages and manicure-pedicure treatments, a.k.a “mani/cheddiz.” […]