Ad-spending market continues to recover, though 2024 presents mixed picture
Dive Brief: Global ad spending is on track to close out 2023 on a positive note, a finish that comes despite a challenging period marked by inflation and conflict, according to newly updated forecasts from WPP’s GroupM and Interpublic Group’s Magna. GroupM foresees global ad revenues climbing 5.8% this year to hit $889 billion, excluding the effects of […]