The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience. Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health. […]
Google takes stand against climate change deniers with new ads and monetization policy
Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change. Google will introduce a new policy for advertisers, AdSense publishers and YouTube creators that prohibit ads for, and monetization of, content that contradicts authoritative scientific consensus around the existence and causes of climate […]
SEO software tools: What marketers need to know
SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles. Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of […]
Sony Looks to Building and Selling EVs
Move over Tesla: Sony is looking get in on the electric vehicle (EV) market. Sony used CES 2022 to show off its Sony Vision-S sedan, which the company first revealed at last year’s CES. The company also took the wraps off a new prototype, the Sony Vision-S SUV. According to TechCrunch, before unveiling the SUV prototype, […]
Meta’s Head of PR Leaving the Company
John Pinette, Vice President of Global Communications at Meta (formerly Facebook), is leaving the company. Meta has had a rough couple of years. The company has faced the Cambridge Analytica scandal, been mired in controversy over the the 2020 election, the January 6 insurrection, multiple lawsuits and legislative scrutiny, as well as the release of […]
Bing Travel Adds Attraction Answers, Gives Destination One-Boxes
Following yesterday’s massive rollout of several Bing search enhancements, one of their new content features, Attraction Answers, is fully functional today. Intended to complement over 3,000 new destination guides for cities around the world, Attraction Answers also offers more details on over 60,000 tourist attractions worldwide, with approximately 20,000 attractions across the US. The attractions […]
SEMRush drops paid guest blogging service after Google policy scrutiny
Google said selling paid links on blogs is against its webmaster guidelines and that Google can take action against those using the service. SEMrush, a very popular SEO toolset, came under scrutiny in the SEO industry this week when its content marketplace added guest blogging services that highlighted natural links as a benefit to the service. This […]
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been […]
Overcome today’s search marketing challenges with actionable tactics at SMX
Book your All Access pass now for just $199 — or bundle with a two-day workshop for just $299! The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only by meeting these changes head-on can you continue to power search marketing success. Attend SMX Next, […]
Three PPC targeting tactics that power every stage of the funnel
“You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.” In her hit session at today’s SMX Convert, Amy Bishop, Owner and Marketing Consultant and Cultivative, schooled us on multi-channel targeting tactics to turn prospects into paying customers. Her […]