8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool […]
West Monroe: 77% of Companies Expect to Hire
West Monroe has conducted its quarterly survey of executives, and the results are good news for the job market. According to West Monroe’s Quarterly Executive Poll—Q3 2021, a whopping 77% of executives plan on hiring additional people. In contrast, only 4% expect to lay off more people, while 19% expect little to no change. Notably, this […]
Microsoft Bing Not Showing Image Results for Tiananmen ‘Tank Man’
Microsoft is facing accusations of censorship as users the world over are unable to bring up pictures of the Tiananmen “tank man.” “Tank man” is a search term often used to bring up pictures of a man facing off against a line of tanks during the demonstrations in China’s Tiananmen Square in June 1989. With […]
The Bing Dilemma: What To Do With The Little Search Engine That Can’t
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has become synonymous with the act of searching online. Imagine that you are the person at Microsoft responsible for Bing’s success and are tasked with moving […]
AMP won’t be required for Google’s Top Stories section
When Google’s Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories section. Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, […]
Twitter Is Pointless – Just Like Phones Are
As with many people, I started 2010 with many good intentions, one of which was to ensure that my first post of the new year wasn’t about Twitter, and was full of practical tips on how to make the best use of social media to build your brand. Unfortunately, as with so many resolutions, mine […]
8 simple ways to utilize a blog to improve SEO results
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog […]
7 SEM experts weigh in on the biggest AdWords announcements
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit? Google made a flurry of announcements at its annual Performance Summit, held this year in San Francisco and livestreamed on May 24. (You can find all of our coverage here and here.) Unlike in years past, the coming changes […]
Slack Introduces Slack Huddles, Audio-First Communication
Slack has introduced a new feature, one that brings lightweight audio communication to the platform. As the pandemic forced individuals to work remotely, audio and video communication platforms surged in popularity and necessity. While Slack was the early leader in the corporate communication market, it has been eclipsed by Microsoft Teams and Zoom, both of […]