Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally. Bing Ads has released Structured Snippets for text ads and is rolling them out globally over the next few weeks. As in AdWords, Structured Snippets in Bing Ads aren’t clickable. They are designed to showcase particular aspects of the products and services a business offers. For example, “Brands” and “Types” of […]
Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly high regard. Perhaps a better phrase […]
Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology. In my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of Cause of a Kind outside of my office. The two of us did a two part interview. We […]
iPhone 13 to Bring mmWave Support to International Models
The iPhone 13 will reportedly widen support for mmWave, brining it to iPhones sold internationally, rather than just the US models. mmWave is the fastest flavor of 5G, although it has limited range and building penetration. When the iPhone 12 was released, it only supported mmWave 5G in the US. International models only support 5G […]
The real-world impact of keyword stuffing in Google My Business
Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare. Keyword stuffing has been a hot topic in the Google My Business world for a long time. Keyword stuffing or “adding descriptors” to your name on Google My Business is when someone adds words to their business name […]
Facebook On Social Search: ‘We Want To Work With Everybody’
That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press event today. He expressed openness to working with others (read Google or Yahoo) as a philosophical matter. I followed up with Brett Taylor, Facebook CTO and former Googler, about Zuckerberg’s remark. I said to […]
Dell May Sell Its Boomi Cloud Business
On the heels of its announced spin-off of VMware, Dell Technologies may be looking to sell its Boomi cloud business as well. Michael Dell has been on a mission to streamline the company that bears his name, and Dell has been offloading the various businesses it has acquired over the years, including RSA and VMware. According to Bloomberg, […]
AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6. The latest version of AdWords Editor includes support for various ad formats, as well as the new device bid adjustments for desktop, tablet and mobile. App marketers can create and edit universal app campaigns in Editor to show app install ads across Google Search, Play and […]
Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively communicating updates” and they realize […]
Verizon Media Sold to Apollo Funds
Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds. Verizon purchased Yahoo and AOL, both pioneers among the early internet companies. Although both had since fallen on hard times, the two brands still had large, loyal followings. Verizon’s goal was to build an […]