Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type. AdWords users will notice a new alert in their accounts notifying them of changes to Enhanced CPC bidding. The notice says, “Enhanced CPC (ECPC) bidding now has more flexibility when adjusting your bids to help you get more conversions.” Enhanced CPC (ECPC) automatically adjusts manual bids based […]