Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results. Google has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme. But this news […]
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the future. During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day, he spoke with notable SEO practitioners on what we’ve learned from […]
Microsoft Releases Patch for 17-Year-Old Bug
Better late than never—Microsoft has released an update to a major vulnerability that is some 17 years old. Microsoft and security researchers are keen to prevent another WannaCry disaster, which has prompted a renewed focus on Windows vulnerabilities. Israeli security firm Check Point has discovered a vulnerability, called SigRed, that has the potential to be […]
Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries. Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined […]
Spend less and get more with SEM targeting
During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help advertisers find efficiencies. NEW YORK – With the rising cost of CPCs, it’s always a best practice to find efficiencies within our campaigns. It’s crucial to make sure media dollars are spent on […]
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy. Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, including Facebook and Twitter. WFH could […]
Bring Back The ROI To Your Social Media Campaigns By Attending SocialPro. See The Agenda!
The key to amplify exceptional customer experiences is to deliver great content and customer service. Doing this requires keeping up with the latest social media platform trends, governance, best practices and analytics. We make this simple for you at SocialPro, your forum for acquiring the latest tactics and strategies to maximize the ROI on your earned, […]
T-Mobile Winning 5G Coverage War—By a Wide Margin
Ookla has released a report on the status of 5G in the US, and it shows T-Mobile leading by a wide margin when it comes to coverage. According to the report, and similar to a report by Opensignal, Verizon had the fastest 5G speeds, coming in at roughly 10 times the speed of the next carrier. In […]
Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs. Nextdoor introduced Business Posts this week. This is one of a number of tools and features the company has rolled out to support small business owners during COVID-19. Business Posts are free to owners but require a claimed local business […]
FAQ: All about the BERT algorithm in Google search
What it is, how it works and what it means for search. Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant results. BERT will impact 10% of searches, the company said, meaning it’s likely […]