T-Mobile Will Turn On Nationwide 5G December 6
T-Mobile has rolled out 5G in six cities but, according to CNET, the company is about to unveil nationwide 5G on December 6. Many 5G deployments fall into two types: low-band and high-frequency. High-frequency 5G offers the highest speeds, but at the cost of range and ability to penetrate obstacles, such as trees and buildings. […]
How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People […]
The Next Silicon Valley? Try Ohio—Columbus-Based Venture Capital Firm Raises $350 Million
Business Insider is reporting that two ex-Sequoia investors have raised $350 million to invest in Midwestern startups. Mark Kvamme left Sequoia nearly a decade ago and, after a brief stint in Ohio Governor John Kasich’s cabinet, invited Chris Olsen—another Sequoia alumni—to join him in Columbus. The two created Drive Capital, with a focus on investing […]
EU Commissioner Margrethe Vestager Doesn’t Think Breaking Up Big Tech Is the Answer
Once the darling of the U.S. economy, big tech has increasingly come under scrutiny, with some politicians—most notably Senator Elizabeth Warren—even calling for the breakup of big tech companies. According to a report by Business Insider, EU Commissioner Margrethe Vestager doesn’t share that opinion. Commissioner Vestager has made a name for herself going after big […]
The Latest Tool For Cybercriminals: Google Analytics
According to cloud security firm Akamai, cybercriminals are using Google Analytics to gauge the success of their phishing campaigns. The report highlights that just over 56.1% of all websites are using some form of analytics, with Google the leading analytics platform with 20% market share. Analytics packages provide important information, including geolocation, browser type, operating […]
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels. Your time is an increasingly valuable commodity. […]
AT&T Agrees to Pay $60 Million to Settle Legal Dispute Over Throttling Smartphone Plans
While every major smartphone carrier advertises unlimited plans, the reality is that all of them come with restrictions. According to the Federal Trade Commission (FTC), AT&T has just agreed to settle a case where it misled millions of customers about the practice. In most cases, “unlimited” plans come with a finite amount of high-speed 4G […]
Four steps to create an effective content marketing strategy for your eShop
The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that […]
Microsoft Announces Dual-Screen Surface Duo—Powered by Android!
Those who have been around tech for more than a decade remember the “good old days” when Microsoft was ruthlessly protective of its intellectual property, its platforms, its ecosystem. In fact, it was so protective that it was eventually sued by the U.S. Government for monopolistic behavior. Fast-forward to 2019 and how things have changed. […]