Month: September 2019

Foursquare CEO: We’re 99% NOT Social Media or Location Check-Ins

“We’re 99 percent not social media or location check-ins,” says Foursquare Labs CEO Jeff Glueck. “We are rather a location technology platform that helps other companies with location technology, marketing tools, analytics tools, and the like. We’re actually more ubiquitous than ever. We are like a location layer underneath, an Intel Inside for location. The […]

Google cracks down on some review rich results

If your review rich results in Google search disappear, here is maybe why. Google announced it has applied “algorithmic updates to reviews in rich results,” in order to determine if it should show the reviews (the stars) in the search results snippets. Google said this will “ease implementation” for this feature going forward. In short, […]

AI Is Really Going To Change Everything

“We think that AI is really going to change everything,” says BeyondMinds co-founder Or Kramer. “We consider it the fourth revolution. It feels like AI is a huge buzzword right now and everything is AI and actually, it’s true. In the last five years, there has been incredible academic revelations and advancements that are now […]

INBOUND 2019: What We Learned

INBOUND 2019 is on the books and it was probably the best year yet. This marketing event has changed over the years, and there were more than 26,000 people attending this year, up from just a few thousand in the first year. There were two main things I really liked at this conference. One was […]

VMware COO: We Have a Bigger Plan For Security

“Fundamentally, we have a bigger plan for security,” says VMware COO Sanjay Poonen. “We felt it was the perfect time for us to come up with a disruptive play that was based on big data, was AI, and was cloud-based. There were only two companies doing it, CrowdStrike and Carbon Black. We felt Carbon Black […]

Will traditional PPC agencies die out in the age of automation?

AI has become ubiquitous in modern life, and PPC management is no different. “Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” […]

Posted in SEM

Seven SEO tips for image link building to generate more traffic

A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth strategy and that’s why image-based link building is a key factor for your search engine ranking. […]

Posted in SEO

We audited Google Ad recommendations: What we learned will surprise you

The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a human-led strategy is still critical for success. Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which measures how well your […]