Here’s how Google Ads’ new keyword selection preferences work
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier, Google said it would be changing keyword selection preferences to help prevent keywords from […]
Problem Solving is ‘Full of Massive Innovation,’ Says Label Insight Co-founder
Label Insight says that it is powering transparency at the intersection of retailers, brands, and consumers with an industry-leading platform for CPG product attribute data covering more than 80 percent of top-selling food, pet, and personal care items in the U.S. They started out in the pre-cell era by literally going into grocery stores and manually copying […]