How to spin a bad site migration into higher traffic and conversions
A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue. Site migrations can be a daunting task because of all the things that can get lost or overlooked during the move. If not properly planned and executed, a site migration can result in a […]
Automation layering: How PPC pros retain control when automation takes over
By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. The PPC track at SMX Advanced kicked off with a keynote by Ginny Marvin where she considered the future of an industry where automation […]