YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns.. API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV” will appear as a new platform name along with desktop, tablet and mobile with an ID of 30004. Connected TV […]
Former YouTube star sentenced to ten years in prison for child porn
Former Youtube star Austin Jones has been sentenced to ten years in a US federal prison after pleading guilty to persuading underage girls to send him explicit videos of themselves. Jones, who made a name for himself online singing covers of songs, was arrested and charged in 2017 with two counts of producing child pornography. […]
How to take advantage of the latest updates to Google Search Console
After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the […]
Tips to lower brand CPC for greater profitability
In the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from their branded initiatives. Put simply, branded (search engine marketing) SEM is something advertisers need to fully own and focus on optimizing. With that being said, […]
Hulu May Implement New Binge Watching Ad Format
Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts. The challenge for Hulu is how to capitalize on consumers who are binge-watching shows without raising their annoyance level […]
Michael Dell Predicts in 10 Years More Computed Data on the Edge Than Cloud
“The surprise outcome ten years from now is there’ll be something much bigger than the private cloud and the public cloud,” says Dell Technologies CEO Michael Dell. “It’s the edge. I actually think there will be way more computed data on the edge in ten years than any of the derivatives of cloud that we […]