The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. SAN FRANCISCO – A trend that has been building for several years came to the forefront this week at Google Marketing Live, the company’s annual conference for advertisers. The initiative? Automated campaign […]
Instagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchases
Users will be able to buy items from brands tagged in creators’ posts right in the app. Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts that can lead to a checkout page where users can purchase tagged items right within the […]