All Google Ads attribution reports will soon include cross-device conversion data
To bring consistency to reporting, Google Ads will begin including cross-device conversion data in all attribution reports starting May 1. This includes metrics such as Conversions total, Conversions Value and Last Click Conversions. Why you should care. Currently, cross-device conversion activity is only included in the Devices, Assisting Devices and Device Paths attribution reports. That […]
Amazon Is Acquiring Software Company NICE
Amazon announced that Amazon Web Services is acquiring NICE, a software and services provider for high performance and technical computing. NICE will operate under its existing brand and continue to work with its customers and partners ad well as develop and support its EnginFrame and Desktop Cloud Visualization products. “Like AWS, we are a customer […]