Top trends to increase value for paid search spend
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for […]
Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company
Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready […]
Four tools to better structure your article for SEO and usability
Writing a good article is not enough for search visibility and good user engagement. What really matters is how well you structure it in order to optimize it well and give clear answers to users‘ questions. Here are four factors to consider when creating effectively structured content, and tools to use for each. 1. How […]
TechSEO Boost: Machine Learning for SEOs
This year’s TechSEO Boost, an event dedicated to technical SEO and hosted by Catalyst, took place on November 29 in Boston. Billed as the conference “for developers and advanced SEO specialists,” TechSEO Boost built on the success of the inaugural event in 2017 with a day of enlightening, challenging talks from the sharpest minds in the industry. Some […]
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster […]
Facebook won’t let you opt-out of its phone number ‘look up’ setting
Users are complaining that the phone number Facebook hassled them to use to secure their account with two-factor authentication has also been associated with their user profile — which anyone can use to “look up” their profile. Worse, Facebook doesn’t give you an option to opt-out. Last year, Facebook was forced to admit that after […]
PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPCstrategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t guarantee successful results without a proper planning first. It’s common to believe […]
Facebook sues four Chinese companies over trademark infringement
Facebook is taking legal action against a cluster of Chinese websites that sell fake accounts, likes and followers both on Facebook itself and on Instagram. The company announced the legal action in a short blog post late Friday afternoon (a move unusual enough to pique our curiosity a little). Of course, the fact that Facebook […]
Google My Business Launches New Spam Report Form
Google announced they have launched a new form to submit spam reports about Google local, maps and Google My Business related spam. Google calls it the Business Redressal Complaint Form and is for fraudulent activity. You can access the form over here. Google said If you come across misleading information or fraudulent activity on Google […]