A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP
B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, […]
PPC advertising: Eight questions your boss will ask
So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a marketer or assistant, it’s important to understand how this channel will help to reach your company’s online goals. Google Ads is the leading PPC […]
UK moves towards driverless car tests without safety drivers
The UK government has announced it’s working on a process to support so-called ‘advanced trials’ of autonomous vehicles — i.e. trials without human safety drivers. It also says it will be beefing up the existing Code of Practice for testing driverless cars to provide a framework to support the evolution of the tech, saying it’s on […]
SiriusXM CEO: Pandora Completely Changes the Game
SiriusXM reported record fourth quarter and full-year 2018 operating and financial results today. However, the best is yet to come for SiriusXM as their Pandora acquisition begins to impact the company. “Our combination with Pandora completely changes the game and gives us vastly more scale outside of the car in a way that we think […]
Getting started with Google Search Console
This is the first part of an in-depth series exploring the new Google Search Console interface and all of the functionality to be found therein. We’ll start with an overview and will proceed by exploring all of the sections of the tool. Once we’re done, we’ll update the resource regularly whenever new features are added. Google […]
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign
Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points […]
Rewriting the Beginner’s Guide to SEO, Chapter 6: Link Building & Establishing Authority
In Chapter 6 of the new Beginner’s Guide to SEO, we’ll be covering the dos and don’ts of link building and ways your site can build its authority. If you missed them, we’ve got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be […]