Google: Don’t Stuff Content At The Bottom Of Your E-Commerce Category Pages
I am sure you all see it all the time when you are checking out e-commerce sites – content stuffed at the bottom of the product listings category pages. It is an easy way to get content on to the page and also not distract the user from seeing the product listings on the page. […]
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures
In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should deliver to […]