Use technology to enable great storytelling
Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, […]
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or ‘conversational’ queries. Yesterday at its customer conference, Yext introduced a redesign of its platform that seeks to better position its customers’ data for “conversational” interactions via voice and chatbots. It also announced that Snapchat would join its data distribution network. […]
4 new search metrics in Google Ads to give you what you really wanted out of average position
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter […]
Recovering SEO traffic and rankings after a website redesign
After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed to get your SEO back on track. When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires […]
Drive SEO results with artificial intelligence
Are you using the right data? One of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning, which deals specifically with the training of algorithms, or understanding how and why algorithms work. But machine learning is only as good as the data it is operating on. Part […]
Rise in voice search for local businesses brings new opportunities and challenges
2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent developments from Google suggest that what started off as a neat way to order milk, play music, and switch the lights on has become something […]
6 ways ABM turns classical lead scoring on its head
Don’t be afraid to break the ‘rules’ to drive the results you need, argues contributor John Steinert. One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a […]
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa devices. According to a new “Future of Retail” report from Walker Sands, 19 percent of consumers have made a purchase using a voice-controlled device in the past 12 months. The numbers go way up, however, for millennials, with 37 percent reporting “they ‘always’ or […]
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, […]
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data. Alpine.AI estimates that there […]