Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Facebook CEO Mark Zuckerberg took his apology tour across the ocean yesterday and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy scandal. As any good performer knows to do, […]
LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized cards
Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad. LinkedIn is rolling out new Sponsored Content carousel ads today that can include up to 10 customized, swipeable cards. The company says the new ads will allow brands to “add texture” to their LinkedIn […]
How Much Does an SEO Client Need to Know?
A Search Engine Roundtable forum thread asks How much client need to know? Bruno in the thread tells us that his client is demanding the he writes everything out “and send that every morning with all explanations, tactics, examples, just everything.” The two other responses say that a client doesn’t really need all that information. […]
SEM’s RFP (Request for Proposal) Guide
Nacho, SEW Forum Moderator, posted an excellent thread named Suggestions for the ideal SEM/SEO RFP Guide. He offers the following questions to ask in an RFP process: Organization’s background (history, business model, etc.) Website’s target audience Organization’s primary goal with an SEM/SEO campaign Overall marketing strategy Human Resources: Who’s involved or who will be involved? […]
Google Helps You Eliminate Duplicate Conversions With Order IDs in Conversion Tags
AdWords advertisers can now insert order IDs into AdWords conversion tags so duplicate conversions from the same device are automatically filtered out. Google quietly announced this news in a brief Google+ update this week, saying you’ll be able to review more accurate conversation data by minimizing duplicate conversions, which will help you make better budget […]
Brex Raises $57 Million to Launch New Credit Card for Startups
American fintech company Brex has just launched a new corporate credit card designed specifically to assist startups. The news of this unique credit card also comes on the heels of Brex’s recently concluded Series B funding round. The company was able to raise $57 million courtesy of investors like PayPal co-founders Max Levchin and Peter […]
Google: Hummingbird Is Not Specifically For Spam
In September 2013, Google announced Hummingbird the new revised engine that powers Google’s search algorithm. It made search faster and more efficient – but it isn’t a spam algorithm. Spam algorithms may plug into the overall algorithm, but Hummingbird is not a spam algorithm. John Mueller of Google reiterated that the other day on Twitter […]
Bing Ads Improves Google AdWords Import
Bing announced they have improved the import feature from Google AdWords to Bing Ads. Specifically you can now import more from Google to Bing, including more in quantity and more in terms of data. Here is what you can import now: 10 thousand Campaigns 1 million Ad Groups 5 million keywords 4 million ads 2 […]