Beating remarketing addiction and testing for incremental value using Google Analytics
Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it enables marketers to easily improve their return on advertising spend (ROAS) numbers. But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new customer growth. Things developed nicely, there were […]
The ultimate guide to bot herding and spider wrangling — Part Two
In Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the search engines know what’s important and some common coding issues. How to let search engines know what’s important When a bot crawls your site, there are a number […]
Considering a social media management platform? Compare 18 leading vendors
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. Finding the right social media management software is a complicated process. How do you […]
Microsoft Warns of Rising Tech Support Scams, Calls for Industry-Wide Cooperation
Incidents of tech support scams targeting susceptible PC users are increasing, Microsoft warned. The company received 153,000 reported complaints from consumers in 2017, 24 percent higher than the prior year, according to its detailed security report released on Friday. Reported incidents came from 183 countries, suggesting a widespread global problem. Of those who fell prey […]
Facebook Launches Video Storytelling Tool For Businesses
As previously reported, Facebook announced that it has surpassed the 3 million active advertiser milestone, just six months after announcing the 2.5 million mark. Read this for a look at the improvements Facebook has made to its ad offerings in that time. In announcing the new milestone, Facebook also launched a new video storytelling tool […]
Facebook to Cut Off Third-Party Data for Targeted Ads
In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The […]
SEO Sends A Message To Google Via Robots.txt
Rishi Lakhani posted on Twitter a link to an awesome robots.txt file he wrote at fastfwd.com/robots.txt which says “DEAR GOOGLE, SINCE THIS IS THE ONLY TIME YOU COME TO ME, LET ME TALK TO YOU.” It goes on to tell Google a long long story about how he studied hard in school, got in to […]
Google Says They Will Keep FTC Commitments After Required Deadline
So Google announced the other day, as I covered at Search Engine Land, that they are keeping their “current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments.” That means, they will continue to allow third-party tools to bring in data from their AdWords platform. […]
4 Ways to Steal Your Competitor’s Social Media Followers
Social media is a great tool for boosting a company’s online presence, build their brand, drive traffic to one’s website, and close sales. However, building a decent following is challenging. One effective way to build a following is to tap into an already existing base – that of the competition – and convince their followers […]
Bing Webmaster Tools Show Social Search Referral Data
Bing announced earlier this month that they have integrated Bing Connected Pages with Bing Webmaster Tools. By doing this, you do not only have the ability to tie your social profiles to your Bing search profiles. But you also can see which social sites send you traffic. You can see which of your social profiles […]