How to Attract More Customers and Boost Your Sales with Webinars
In the early 2000s, only established companies or enterprises could afford to conduct webinars. However, in more recent years, advances in teleconferencing have made hosting a webinar more feasible for small businesses and even solopreneurs. It’s clear that webinars are one of the more effective and useful online marketing tools today. Industry analysts have also […]
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at […]
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running […]
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be. There is nothing wrong with that approach, as you would expect that any agency […]
Google launches Outstream Ads to boost video reach beyond YouTube
AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won’t require placement within a YouTube video. This is a fundamental change, […]
eBay Plans to Add AR Features to Enhance Shopping Experience
eBay is on a quest to make shopping more interactive and enjoyable by incorporating augmented reality into the buying process. The company has even tapped the services of expert data scientist Jan Pedersen to ensure that they’re on the right track. In a bid to provide their clients with a better shopping experience, eBay is […]
Google Ranking Algorithm Update Continues On For Over A Week
As you know, Google confirmed a “broad core algorithm” update that started a week ago Monday. But that update seems to have not died down since it started over a week ago, almost ten days ago. It is unclear if the continued fluctuations and volatility are from the confirmed Monday core Google algorithm update or […]
Google Update & Ranking Algorithm Fluctuations Continue
Update: Google confirmed there was a core update on Monday, more details below. Earlier this week, we reported that we saw signs of a Google algorithm update kicking off – the interesting part is that while there is a lot of chatter and signals showing there was an update, the level of that chatter isn’t […]
Google Algorithm & Ranking Update Kicking Off?
Update: Google confirmed there was a core update on Monday, more details at the bottom of our Friday post. There may be a Google search and ranking algorithm update starting off this morning. I received a couple of notifications via email and some on social media and the chatter in the ongoing WebmasterWorld forums is […]
Bing Drops Sidebar Text Ads But I Still See Them
Bing announced a couple weeks ago that they have removed the search text ads from the side bar of their search results. Bing wrote “we have decided to remove sidebar text ads on our Bing inventory in the United States on March 26th, with international markets testing to follow at a later time.” Bing said […]