Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter recently announced that it’s making more critical information accessible in its Ads Transparency Center. Users […]
Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool
Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company. According to reports, a new Snapchat version for Android smartphones includes a secret code for […]
Should You Market Your Business at a Trade Show? Here’s What You Need to Consider
The trade show business has been steadily rising the past few years and is projected to keep doing well. These events provide companies with a platform wherein they can launch new products, showcase goods, and network. But like any business opportunities, one has to carefully weigh the pros and cons of joining a trade show. […]
PayPal Will Soon Integrate More Payment Options Into Google Services
Google’s rebranding of Google Pay this year was done to make twofold transactions go more smoothly. Now, the company is integrating PayPal into the mix. This will enable PayPal users to pay bills and make purchases without having to log in or out of Google services. The integration between Google and PayPal will go live […]
SEO Events Help Seal The Legitimacy Of The Industry
There is a lot of talk in general about the value of attending, speaking and exhibiting at industry conferences. I spotted a SEO Forums Israel thread by way of Google search and used Google Translate to aid me in translating the Hebrew to English. Yes, I am Jewish and visit Israel about once a year, […]
SEMPO New Board of Directors
Just got notice that SEMPO elected a new board today. The thirteen Board of Directors that will serve a one-year term, starting in mid-March, are (in alphabetical order): Ron Belanger, Carat Interactive Chris Churchill, Fathom Online Barbara Coll, Webmama.com Koichiro Fukasawa, Wasabi Communications Gordon Hotchkiss, Enquiro Kevin Lee, Did-it.com Mauro Lupi, Ad Maiora SpA Jeffrey […]
Google Bulletin – Testing Hyper Local Stories & News
Hyper local news and stories is nothing new, there have been many platforms that tried it out or are currently live that try to bring really local news stories more awareness to the greater public or just to those in those local areas. The oldest examples of this are the local newspapers and maybe the […]
Bing Ads Automatic Imports With Google AdWords Live
Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called “automatic imports” and it is basically a one way sync from Google AdWords to your Bing Ads campaigns. Bing wrote: With this new feature, we’re giving you the ability to set your […]
Walmart is Using Acquisitions to Reign in Millennials, eCommerce Head Marc Lore Reveals Strategy at ShopTalk 2018
Walmart will continue its buying spree of digital brands in 2018 as it aims to build and differentiate its online inventory in competing against Amazon. Marc Lore, eCommerce head of the world’s largest retailer, revealed that there’s a bigger strategy involved with Walmart’s bullish acquisitions during the Shoptalk conference in Las Vegas on last Tuesday. […]
Microsoft Ventures Into Checkout-Free Retail, Takes on Amazon
Microsoft is reportedly taking on Amazon, as the company ventures into retail territory. The company is said to be looking into checkout-free shopping, an innovation that Amazon has pioneered. Reuters reported that at least six people have talked to them about Microsoft developing technology that will give retail companies the option to have cashier and checkout-free […]