Bing Ads Editor Adds Account Level Ad Extensions
Bing announced a new feature within the Bing Ads Editor. It now supports managing your account level ad extension associations from Bing Ads Editor. Bing is starting with managing specifically the Callout Extensions. Bing promises they will continue to “add support for account level ad extension associations for the remaining ad extensions in our future […]
Is Your Company Wasting Money on the Cloud?
There’s no denying that cloud technology is the way to go for businesses that want to run more efficiently. Thanks to the cloud, numerous business processes can run smoothly and an untold amount of data can be stored. The technology has become so vital that companies are set to spend more money on the cloud […]
Bing Adds More Intelligent Search Features
Bing announced this week, as I covered at Search Engine Land, that they launched new intelligent search features. Here is a quick run down on those features: Bing will now aggregated facts across multiple sources for a given topic: A new mouse hover-over definitions feature for uncommon words: Bing will give you multiple answers for […]
Amazon Gets Patent for Delivery Drones with Gesture and Voice Recognition
Amazon has obtained approval on a new patent from the US Patent and Trademark Office for a delivery drone that can respond to human gestures and voices on Tuesday. The patent, filed in July 2016 and published recently, is in line with the company’s goal to maintain a fleet of unmanned aerial vehicles that will […]
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch. Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of […]
GDPR Takes Effect in May, Is Your Business Ready?
A major change is on the business horizon. The General Data Protection Regulation (GDPR) will be in effect on May 25, 2018, bringing with it major changes to data protection laws. The question now is whether your company is ready for it. How it Affects US-Based Businesses Europe’s GDPR is designed to consolidate and bolster […]
Win the Amazon Buy Box and Watch Your Sales Soar in 2018
Amazon is now one of the ten largest retailers in the world. A study by One Click Retail also determined that the online giant accounted for about 44 percent of all eCommerce sales in 2017. These two reasons alone should be enough to convince you about the importance of integrating Amazon into your sales strategy. […]
Bing Search Results Now Showing JSON-LD Support
The other week we reported that Bing added JSON-LD support for schema and markup. Well, now if you look at some of the Bing search results and see the markup, some of those results are powered off of JSON-LD and not the Microdata or RDFa formats. Brodie Clark posted an example on Twitter and said […]
Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards […]
ClickZ Buyers Guide | Bid management platform review: Kenshoo
Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software […]