Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram. Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad […]
Daily Mail publisher introduces new social-first video ads
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience on platforms such as TikTok, YouTube and Facebook, as well as […]
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue. X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale […]
YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users
Users are reporting widespread issues across the platform, such as lagging, higher CPU usage, and delayed load times. YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU […]
YouTube rolls out new Shorts editing tools
The new editing feature is currently only available on iOS devices but is expected to be rolled out to Android shortly. YouTube video layouts can now be edited when converting long-form clips into Shorts. The new editing feature, compatible with all Remix tools, is currently accessible only on iOS but will be rolled out to […]
X launches creator ads revenue sharing program
The new feature has been rolled out to help people earn a living through X, but the eligibility criteria is surprisingly high. X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the […]
Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
‘it’s the only way I can think of to combat vast armies of bots.’ Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation […]
Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’
In an interview with Hotel Dive, Hilton CMO Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers. According to Hilton Chief Marketing Officer Mark Weinstein, the hotel’s “For the Stay” marketing platform is Hilton’s version of Nike’s iconic “Just Do It” campaign. […]
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first custom creative campaign for Netflix’s ad-supported tier pairs the scaly peers together to make a more direct connection with viewers. Dive Brief: Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko mascot […]
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. Dive Brief: Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress, per a press release. The effort […]