New Omdia research shows AI processors for the edge will nearly double by 2028
PCs will be the main driver of growth in the AI edge processor market over the next four years, according to new research from Omdia. This was among the results announced by Omdia in the 2023 edition of its AI Processors for the Edge Forecast, which covers the market for artificial intelligence processors across ten device […]
CES 2024 Spotlight: Kepler’s Humanoid Robot Launch Gains International Recognition
Kepler Exploration Robot Co., Ltd. (“Kepler”) unveiled its groundbreaking Kepler Forerunner series of general-purpose humanoid robots (“Kepler Humanoid Robot”) at the 2024 Consumer Electronics Show (CES) in Las Vegas. The event, which took place from January 9-12, was notable for its substantial Chinese representation, with over 1,100 Chinese companies among the 4,000+ exhibitors, accounting for an impressive […]
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first custom creative campaign for Netflix’s ad-supported tier pairs the scaly peers together to make a more direct connection with viewers. Dive Brief: Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko mascot […]
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. Dive Brief: Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress, per a press release. The effort […]
Sociable: Musk tells advertisers to ‘go f— yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers’ response during an interview on stage at the New York Times DealBook Summit. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It seems that Elon Musk would sooner burn the platform formerly known as Twitter […]
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
Dive Brief: Cheez-It is sprucing up its latest college football bowl sponsorship with in-stadium activations, including an on-field barbershop and spa experience, according to a press release. The Kellanova brand’s backing of the Citrus Bowl will feature a Cheez-It Flexin’ Section where fans can receive orange hair dye jobs, “cheez-scented” massages and manicure-pedicure treatments, a.k.a “mani/cheddiz.” […]
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights
Discover Reddit’s 2023 recap, highlighting key trends in subreddits, unique engagement opportunities, and advertising platform updates. Reddit, a diverse social media community for sharing news, highlighted the most engaging trends of 2023 in its annual Reddit Recap. While it continued to host various interests, including business and marketing, the year marked a significant rise in subreddits […]
Ad-spending market continues to recover, though 2024 presents mixed picture
Dive Brief: Global ad spending is on track to close out 2023 on a positive note, a finish that comes despite a challenging period marked by inflation and conflict, according to newly updated forecasts from WPP’s GroupM and Interpublic Group’s Magna. GroupM foresees global ad revenues climbing 5.8% this year to hit $889 billion, excluding the effects of […]
Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters
Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses to create ads — or worse. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Deepfakes have played a role in […]
Verizon and Amazon Partner to Deliver Satellite Internet to Rural Areas
Verizon and Amazon have announced a partnership to use the latter’s Project Kuiper satellites to deliver internet access to underserved communities. Many companies and organizations are working to address the US “digital divide,” the difference in available internet access for rural vs urban areas. Verizon has been rolling out its Home Internet solution, which uses […]