Category: Google

Struggling to rank on Google? Dive into 16 possible reasons why your page isn’t making the cut and how to address them systematically. It’s frustrating. You put time, energy and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves […]

Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels. It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC […]

Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing. Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But here’s a secret: If you want to pull in donations at […]

Should you replace Google’s gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks. Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new open-source tracking […]

Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients. Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we […]

A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly. Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You […]

Did Google intentionally remove the featured snippets or is this a new bug? Google no longer shows featured snippets within the Google search results as of this morning. It is unclear if this as intentional or if Google has another bug serving or rending a search feature. We can confirm that as of around 7 am ET […]

The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we care. This […]

Google might add links to the Wayback Machine in place of the cache link. Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to […]

New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies. Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options […]