Category: Bing

Last week, comScore released its August U.S. search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe, Google’s share is above 90 percent, which is why all the antitrust activity. Back in the U.S., Microsoft and Yahoo combined for 29 percent, which is where the Search Alliance […]

Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner Yahoo. Indeed the two companies have effectively traded places. Yahoo was last where Bing is today (20 percent) Bing has […]

Actions extensions take a page from display and social media ads with prominent calls-to-action. Bing Ads has taken the wrapper off a brand new ad extension. Action extensions launched globally in all supported languages Wednesday and are available on desktop and mobile devices. What they look like. The action extensions feature one of 70 pre-defined calls-to-action. On mobile, […]

Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages. Following in Google’s footsteps, Bing is removing text ads from the sidebar in desktop search results. Bing will begin to stop showing sidebar text ads in the US. Like Google, Bing has concluded that removing text ads […]

According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The […]

The new data offers deeper insights into how ads are performing on exact match queries. Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined […]

Bing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. The integration involves Bing showing top Quora contributors in the sidebar when there’s Q&A content on Quora that’s related to the Bing search term, much like the sidebar might show content from […]

Duane Forrester announced on the Bing Search blog a major upgrade to Bing Webmaster Tools. He said this is their biggest update since the Honey Badger update from June. The key updates and changes include: Expanded Crawl Details: This includes showing inbound links for any URL including 300, 400 & 500 codes. Plus URLs listed […]

Dr. Richard Qian from Bing’s core search team wrote a blog post on the Bing Search blog named Bing Search Quality Insights: Reducing Junk. This is part of Bing’s ongoing effort to provide search quality insights on how Bing works. Bing here explains how they handle removing bad links from the Bing search results, and […]

Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks […]