4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance. SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that […]
Qstream Launches AI Microlearning Content Generator To Increase Efficiencies For Training Teams
Qstream, a global leader in microlearning and knowledge reinforcement technology, has released a new AI Microlearning Content Generator aimed at helping training and enablement teams quickly create and deliver engaging microlearning experiences. Learn how Qstream’s AI technology creates personalized microlearning content to improve knowledge retention and enhance skills. While companies raced to release AI functionality […]
Univar Solutions and ClearShift Take Steps to Advance Zero Carbon Specialty Chemicals
Univar Solutions LLC (“Univar Solutions” or “the Company”), a leading global solutions provider to users of specialty ingredients and chemicals, announced today that the Company has executed a Letter of Intent with ClearShift LLC (“ClearShift”), a leader in the development of gas-to-liquids technology and the production of carbon neutral specialty chemicals and low carbon fuels. […]
Chase launches first bank-led media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 […]
HBCU Executive Leadership Institute at Clark Atlanta University Announces $600,000 Investment from ECMC Foundation
Clark Atlanta University’s HBCU Executive Leadership Institute (HBCU ELI) proudly announces receipt of a groundbreaking $600,000 investment from ECMC Foundation. ECMC Foundation’s mission is to improve higher education for career success among underserved populations through evidence-based innovation. HBCU Executive Leadership Institute at Clark Atlanta University Announces $600,000 Investment from ECMC Foundation With a North Star goal to eliminate equity […]
THE SCENE ANNOUNCES STAR-STUDDED PODCAST GUESTS, INCLUDING RIDE THE CYCLONE and CLUE CREATIVES
The Scene has quickly become one of the fastest growing weekly newsletters for theatre educators worldwide. The free weekly newsletter, which distributes every Saturday morning, has been viewed more than 12 million times since its premiere in 2022. Now, its audio companion, The Scene Podcast, is unveiling its new lineup of Broadway creatives and other luminary guests. […]
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram. Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad […]
JOHN ROOD NAMED CHIEF BRAND & COMMUNICATIONS OFFICER FOR MAGID
Magid, the leading consulting, consumer intelligence and activation firm, today announced that highly respected entertainment marketing veteran John Rood has been named Chief Brand & Communications Officer (CBCO). With more than 25 years of expertise as a marketing leader with top entertainment brands, Rood will be serving as a member of Magid’s executive leadership team, reporting directly […]
Daily Mail publisher introduces new social-first video ads
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience on platforms such as TikTok, YouTube and Facebook, as well as […]
Orange Expands Partnership With Google Cloud to Use AI and GenAI Across Workstreams and Geographies With New Solutions, Closer to Operations
Google Cloud and Orange today announced they have expanded their collaboration to deploy artificial intelligence, including gen AI, closer to Orange’s and its customers’ operations. Through the use of Google Distributed Cloud, Orange can meet local requirements for cloud environments, accelerate AI adoption and benefits for customers, and foster an open and value-driven approach. Google […]