Facebook launches video marketing tool
My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 and live streaming) on the service and the increasing importance of video in its own results pages as a way it can compete with Google […]
Community Marketing 101
Marketing in an online community is one of the most effective ways to garner brand loyalty. But failure to follow these basic guidelines could position you for opening Pandora’s box. Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the […]
Google: Don’t Stuff Content At The Bottom Of Your E-Commerce Category Pages
I am sure you all see it all the time when you are checking out e-commerce sites – content stuffed at the bottom of the product listings category pages. It is an easy way to get content on to the page and also not distract the user from seeing the product listings on the page. […]
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures
In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should deliver to […]
YouTube demonetizes anti-vaccination videos
YouTube will demonetize channels that promote anti-vaccination views, after a report by BuzzFeed News found ads, including from health companies, running before anti-vax videos. The platform will also place a new information panel that links to the Wikipedia entry on “vaccine hesitancy” before anti-vax videos. Information panels (part of YouTube’s efforts to combat misinformation) about […]
7 social media monitoring tools to check out in 2019
The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life […]
How to capitalize on Facebook mobile traffic – even with a poor mobile experience
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but […]
3 lead generation tips for ecommerce businesses
When we hear the words “lead generation,” our minds automatically conjure up a B2B marketing strategy aimed at filling the top of the sales funnel. But leads are not exclusive to B2B companies. Every type of business, be it wholesale, retail, startup or whatever else, needs qualified “potential” customers who can be nurtured into actual […]
Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales. Johnson credits […]
New Way To Submit Questions For Google Webmaster Office Hours Hangouts
As you know, Google’s John Mueller and friends need to move off of Google+ for managing the questions and notifications of upcoming Google webmaster office hour hangouts. So John said they are now trying the YouTube communities where you can post questions and thumbs up those questions directly within the scheduled YouTube Live video. After […]