Month: December 2018

Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying […]

Facebook launches playable ads, tests retention optimization for app

App marketers will also soon have the option of using minimum ROAS bidding. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and […]

Facebook passes key hurdle in MRC viewability reporting audit

The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability. A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC), the industry standard […]

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how marketers misuse it. These days, eblasts sent out simultaneously to hundreds or thousands of random people doesn’t […]