Google Tries to Fill Vacant IT Jobs Through Certification Program
Google has just rolled out an education course that aims to address the dearth of IT professionals in the United States. Google recently announced that it will be teaming up with Coursera to offer an IT support training program. The company is hoping that the new program will help fill in the IT shortage in […]
Polished Microsoft News app joins rivals Google and Apple News
The new app and news experience is great for consumers, but is it equally beneficial for publishers? Apple News, Google News and now Microsoft News. The Redmond, Washington-based company is launching new apps and a range of new desktop news experiences on MSN, the Edge browser and other Microsoft properties. The new experience uses a […]
Google Chrome 69 Makes Your Passwords Harder to Hack
Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew of develop-centric changes, plenty of security enhancements, and an improved omnibox. Google rolled out Chrome 69 just in time for its 10th anniversary on September 2, bringing with it an updated interface that’s more aligned […]
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a […]
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools. Today, to build upon our working knowledge of data distributions, we’re going to be analyzing CPC data using box and […]
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it? Google Shopping has long been a key driver of U.S retailer online sales, and in Q3 2018 accounted for 87 percent of all Google non-brand paid search […]
Use technology to enable great storytelling
Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, […]
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or ‘conversational’ queries. Yesterday at its customer conference, Yext introduced a redesign of its platform that seeks to better position its customers’ data for “conversational” interactions via voice and chatbots. It also announced that Snapchat would join its data distribution network. […]
4 new search metrics in Google Ads to give you what you really wanted out of average position
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter […]
Recovering SEO traffic and rankings after a website redesign
After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed to get your SEO back on track. When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires […]