Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition
In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relationship Management (CRM) strategy in place to stay ahead of the competition. This explains why the services of CRM-focused cloud computing companies such as the San Francisco-based Salesforce is in demand as they help other […]
eBay Plans to Add AR Features to Enhance Shopping Experience
eBay is on a quest to make shopping more interactive and enjoyable by incorporating augmented reality into the buying process. The company has even tapped the services of expert data scientist Jan Pedersen to ensure that they’re on the right track. In a bid to provide their clients with a better shopping experience, eBay is […]
Instagram Just Added an eCommerce Feature to Stories
Instagram is allowing users to buy what they see on Stories without having to leave the app. The photo and video sharing platform recently announced that stickers with the shopping bag icon are headed to Instagram Stories. Tapping on the shoppable tags that caught your eye in a Story will reveal more details about the […]
Twitter’s new Ad Transparency Center shows all ads shown in past 7 days
As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads. In anticipation of the upcoming midterm elections, Twitter is rolling out phase two of its efforts to bring more transparency around political ad campaigns. Starting today, anyone around the globe will be […]
Report: Just 3% of CMOs are currently optimizing for voice search
As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries. Only 3 percent of chief marketing officers have tailored their SEO strategies to optimize for voice-enabled search, though 75 percent say they plan to do so. QueryClick’s “CMO Performance Report 2018” surveyed 150 CMOs for UK […]
How to create an ROI-based management approach for paid search success
Contributor Megan Taggart explains how to incorporate a management approach strategy when inheriting, creating or optimizing a paid search account. Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has the critical ability to scale and grow search accounts […]
Bing Image Search Too Slow To Drop Removed Images?
Most image search engines, including Google, are very slow to pick up on new images but removing images that go 404, page not found? I’ve seen plenty of cases of Google showing images in their image search index that were removed. Same with Bing, their search engine seems to be pretty slow with their image […]
Google To Make Changes To Image Search For Getty Images & Others
Google and Getty Images have not really seen eye to eye for probably over a decade, since Google shows their images in image search and people just take those images and do what they want with it. Greg Sterling sums up the relationship pretty well. Well, finally, Google and Getty Images have come up with […]
Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects
Instagram is now rolling out updates first announced at Facebook’s F8 Developers Conference in May. Last month, at the F8 Developers Conference, Facebook made a number of new announcements about coming features for Instagram. Yesterday, the company began rolling out the latest updates, which include bringing video chat to Instagram Direct, a new batch of […]
Google Emails AdSense & Others Their Responsibilities With GDPR
GDPR, General Data Protection Regulation, is a huge deal for most businesses, whether they know it or not. In short, it is the new regulations and privacy and security regulations that businesses need to take to protect EU citizen data, even if the business is not based in the EU. Google late last week emailed […]